diff --git a/components/DashboardPage.vue b/components/DashboardPage.vue
index b90e6a6d1..cf5746df6 100644
--- a/components/DashboardPage.vue
+++ b/components/DashboardPage.vue
@@ -26,9 +26,6 @@
             Settings
           </nuxt-link>
         </div>
-        <client-only>
-          <EthicalAd type="image" ad-id="dashboard" />
-        </client-only>
         <m-footer class="footer" />
       </div>
       <div class="content">
diff --git a/components/EthicalAd.vue b/components/EthicalAd.vue
deleted file mode 100644
index 926f0fe8d..000000000
--- a/components/EthicalAd.vue
+++ /dev/null
@@ -1,82 +0,0 @@
-<template>
-  <div>
-    <div
-      v-if="!showAlt"
-      :id="adId"
-      class="ethical-ad"
-      data-ea-publisher="modrinth-com"
-      :data-ea-type="type"
-      data-ea-manual="true"
-    />
-    <div v-else class="alt">
-      <p>
-        A privacy-focused ad used to fund this site would've been here. Please
-        disable your content blocker to support Modrinth and it's authors.
-      </p>
-    </div>
-  </div>
-</template>
-
-<script>
-export default {
-  name: 'EthicalAd',
-  props: {
-    type: {
-      type: String,
-      default: 'text',
-    },
-    adId: {
-      type: String,
-      default: 'none',
-    },
-  },
-  data() {
-    return {
-      showAlt: false,
-    }
-  },
-  mounted() {
-    try {
-      // eslint-disable-next-line no-undef
-      if (typeof ethicalads === 'undefined') {
-        this.$notify({
-          group: 'ads',
-          title: 'Please disable your Content Blocker',
-          text:
-            'Modrinth uses privacy-focused ads, from EthicalAds. Ads are the only way that our site is able to pay modders and support itself. Our ads are non-intrusive and minimal, and we only have one per page. We can assure you that none of your data is sold or used for tracking purposes.',
-          type: 'error',
-        })
-        this.showAlt = true
-      } else {
-        const element = document.getElementsByClassName('ethical-ad')[0]
-        element.className = 'ethical-ad'
-        element.innerHTML = ''
-        // eslint-disable-next-line no-undef
-        ethicalads.load()
-        element.className = 'ethical-ad loaded ' + this.$colorMode.preference
-      }
-    } catch (err) {
-      // eslint-disable-next-line no-console
-      console.error(err)
-    }
-  },
-}
-</script>
-
-<style lang="scss" scoped>
-[data-ea-type='text'] {
-  min-height: 70px;
-}
-[data-ea-type='image'] {
-  margin: auto 10px;
-  min-height: 260px;
-}
-.alt {
-  font-size: 14px;
-  border-radius: var(--size-rounded-sm);
-  background-color: var(--color-raised-bg);
-  box-shadow: 0 2px 3px rgba(0, 0, 0, 0.15);
-  padding: 0.7em 1em;
-  margin: 1em 0 2em 0;
-}
-</style>
diff --git a/components/ModPage.vue b/components/ModPage.vue
index e9d242d27..792897ee3 100644
--- a/components/ModPage.vue
+++ b/components/ModPage.vue
@@ -20,9 +20,13 @@
             </p>
           </div>
         </div>
-        <client-only>
-          <EthicalAd :ad-id="mod.id" type="text" />
-        </client-only>
+        <adsbygoogle
+          ad-slot="7510690716"
+          :page-url="
+            'https://modrinth.com/mod/' + (mod.slug ? mod.slug : mod.id)
+          "
+          ad-format="horizontal"
+        />
         <div class="mod-navigation">
           <div class="tabs">
             <nuxt-link
@@ -75,6 +79,13 @@
         </div>
         <div class="mod-content">
           <slot />
+          <adsbygoogle
+            ad-slot="7510690716"
+            :page-url="
+              'https://modrinth.com/mod/' + (mod.slug ? mod.slug : mod.id)
+            "
+            ad-format="horizontal"
+          />
         </div>
       </div>
       <section class="mod-info">
@@ -266,6 +277,14 @@
             </a>
           </div>
         </div>
+        <adsbygoogle
+          ad-slot="7510690716"
+          :ad-style="{
+            display: 'inline-block',
+            width: '100%',
+            height: '240px',
+          }"
+        />
         <m-footer class="footer" />
       </section>
     </div>
@@ -273,8 +292,6 @@
 </template>
 
 <script>
-import EthicalAd from '@/components/EthicalAd'
-
 import Categories from '@/components/Categories'
 import MFooter from '@/components/MFooter'
 
@@ -298,7 +315,6 @@ export default {
   components: {
     MFooter,
     Categories,
-    EthicalAd,
     ExternalIcon,
     ForgeIcon,
     FabricIcon,
diff --git a/nuxt.config.js b/nuxt.config.js
index 9fff32122..5a534ce2e 100644
--- a/nuxt.config.js
+++ b/nuxt.config.js
@@ -47,7 +47,6 @@ export default {
       },
       { hid: 'twitter:card', name: 'twitter:card', content: 'summary' },
       { hid: 'twitter:site', name: 'twitter:site', content: '@modrinth' },
-      { name: 'propeller', content: '9542802736cdc223303e7a97b071550c' },
     ],
     link: [
       { rel: 'icon', type: 'image/x-icon', href: '/favicon.ico' },
@@ -64,15 +63,6 @@ export default {
         async: true,
         defer: true,
       },
-      {
-        src: 'https://media.ethicalads.io/media/client/ethicalads.min.js',
-        async: true,
-      },
-      {
-        src: 'https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js',
-        'data-ad-client': 'ca-pub-4615302805870170',
-        async: true,
-      },
     ],
   },
 
@@ -126,6 +116,7 @@ export default {
     '@nuxtjs/sitemap',
     'nuxt-clipboard2',
     '@nuxtjs/style-resources',
+    '@nuxtjs/google-adsense',
   ],
   robots: {
     Sitemap: 'https://modrinth.com/sitemap.xml',
@@ -158,6 +149,9 @@ export default {
       },
     },
   },
+  'google-adsense': {
+    id: 'ca-pub-4615302805870170',
+  },
   dayjs: {
     locales: ['en'],
     defaultLocale: 'en',
diff --git a/package-lock.json b/package-lock.json
index e14e406c2..0ae7b91e0 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -2166,15 +2166,15 @@
       }
     },
     "@nuxtjs/axios": {
-      "version": "5.12.2",
-      "resolved": "https://registry.npmjs.org/@nuxtjs/axios/-/axios-5.12.2.tgz",
-      "integrity": "sha512-MKSuwHRgLTw1tMS1mDf+7XIvQLvF8GlK3rtuJY4lNmZVxYiBYhG3Nd6OrtH07fljNmvL7/JIUzk+1o/tVS6Pkg==",
+      "version": "5.12.5",
+      "resolved": "https://registry.npmjs.org/@nuxtjs/axios/-/axios-5.12.5.tgz",
+      "integrity": "sha512-KCZMLRZFYOKcGt9mKxJMH6UJMB6H6g+BF/YxXEYz3Urrf2U2XiNkj6rmBqgw0XLRY5XD9Wm8knTGp6955512fQ==",
       "requires": {
-        "@nuxtjs/proxy": "^2.0.1",
-        "axios": "^0.20.0",
-        "axios-retry": "^3.1.8",
+        "@nuxtjs/proxy": "^2.1.0",
+        "axios": "^0.21.1",
+        "axios-retry": "^3.1.9",
         "consola": "^2.15.0",
-        "defu": "^3.1.0"
+        "defu": "^3.2.2"
       },
       "dependencies": {
         "consola": {
@@ -2237,13 +2237,17 @@
         "eslint-loader": "^4.0.2"
       }
     },
+    "@nuxtjs/google-adsense": {
+      "version": "1.3.0",
+      "resolved": "https://registry.npmjs.org/@nuxtjs/google-adsense/-/google-adsense-1.3.0.tgz",
+      "integrity": "sha512-4kBOhcID/fVGgIosG273Zpx0nnwcT06RuqcmjDQmR9g+u3K5MgQBdkzKYTHefvAHzraf5KBROrA7/9HPp6Js3Q=="
+    },
     "@nuxtjs/proxy": {
-      "version": "2.0.1",
-      "resolved": "https://registry.npmjs.org/@nuxtjs/proxy/-/proxy-2.0.1.tgz",
-      "integrity": "sha512-RVZ6iYeAuWteot9oer3vTDCOEiTwg37Mqf6yy8vPD0QQaw4z3ykgM++MzfUl85jM14+qNnODZj5EATRoCY009Q==",
+      "version": "2.1.0",
+      "resolved": "https://registry.npmjs.org/@nuxtjs/proxy/-/proxy-2.1.0.tgz",
+      "integrity": "sha512-/qtoeqXgZ4Mg6LRg/gDUZQrFpOlOdHrol/vQYMnKu3aN3bP90UfOUB3QSDghUUK7OISAJ0xp8Ld78aHyCTcKCQ==",
       "requires": {
-        "consola": "^2.11.3",
-        "http-proxy-middleware": "^1.0.4"
+        "http-proxy-middleware": "^1.0.6"
       }
     },
     "@nuxtjs/robots": {
@@ -2393,9 +2397,9 @@
       "integrity": "sha512-giAlZwstKbmvMk1OO7WXSj4OZ0keXAcl2TQq4LWHiiPH2ByaH7WeUzng+Qej8UPxxv+8lRTuouo0iaNDBuzIBA=="
     },
     "@types/http-proxy": {
-      "version": "1.17.4",
-      "resolved": "https://registry.npmjs.org/@types/http-proxy/-/http-proxy-1.17.4.tgz",
-      "integrity": "sha512-IrSHl2u6AWXduUaDLqYpt45tLVCtYv7o4Z0s1KghBCDgIIS9oW5K1H8mZG/A2CfeLdEa7rTd1ACOiHBc1EMT2Q==",
+      "version": "1.17.5",
+      "resolved": "https://registry.npmjs.org/@types/http-proxy/-/http-proxy-1.17.5.tgz",
+      "integrity": "sha512-GNkDE7bTv6Sf8JbV2GksknKOsk7OznNYHSdrtvPJXO0qJ9odZig6IZKUi5RFGi6d1bf6dgIAe4uXi3DBc7069Q==",
       "requires": {
         "@types/node": "*"
       }
@@ -3266,17 +3270,17 @@
       "dev": true
     },
     "axios": {
-      "version": "0.20.0",
-      "resolved": "https://registry.npmjs.org/axios/-/axios-0.20.0.tgz",
-      "integrity": "sha512-ANA4rr2BDcmmAQLOKft2fufrtuvlqR+cXNNinUmvfeSNCOF98PZL+7M/v1zIdGo7OLjEA9J2gXJL+j4zGsl0bA==",
+      "version": "0.21.1",
+      "resolved": "https://registry.npmjs.org/axios/-/axios-0.21.1.tgz",
+      "integrity": "sha512-dKQiRHxGD9PPRIUNIWvZhPTPpl1rf/OxTYKsqKUDjBwYylTvV7SjSHJb9ratfyzM6wCdLCOYLzs73qpg5c4iGA==",
       "requires": {
         "follow-redirects": "^1.10.0"
       }
     },
     "axios-retry": {
-      "version": "3.1.8",
-      "resolved": "https://registry.npmjs.org/axios-retry/-/axios-retry-3.1.8.tgz",
-      "integrity": "sha512-yPw5Y4Bg6Dgmhm35KaJFtlh23s1TecW0HsUerK4/IS1UKl0gtN2aJqdEKtVomiOS/bDo5w4P3sqgki/M10eF8Q==",
+      "version": "3.1.9",
+      "resolved": "https://registry.npmjs.org/axios-retry/-/axios-retry-3.1.9.tgz",
+      "integrity": "sha512-NFCoNIHq8lYkJa6ku4m+V1837TP6lCa7n79Iuf8/AqATAHYB0ISaAS1eyIenDOfHOLtym34W65Sjke2xjg2fsA==",
       "requires": {
         "is-retry-allowed": "^1.1.0"
       }
@@ -4916,9 +4920,9 @@
       }
     },
     "defu": {
-      "version": "3.1.0",
-      "resolved": "https://registry.npmjs.org/defu/-/defu-3.1.0.tgz",
-      "integrity": "sha512-pc7vS4wbYFtsRL+OaLHKD72VcpOz9eYgzZeoLz9pCs+R8htyPdZnD1CxKP9ttZuT90CLPYFTSaTyc3/7v4gG9A=="
+      "version": "3.2.2",
+      "resolved": "https://registry.npmjs.org/defu/-/defu-3.2.2.tgz",
+      "integrity": "sha512-8UWj5lNv7HD+kB0e9w77Z7TdQlbUYDVWqITLHNqFIn6khrNHv5WQo38Dcm1f6HeNyZf0U7UbPf6WeZDSdCzGDQ=="
     },
     "delayed-stream": {
       "version": "1.0.0",
@@ -6428,9 +6432,9 @@
       }
     },
     "follow-redirects": {
-      "version": "1.13.0",
-      "resolved": "https://registry.npmjs.org/follow-redirects/-/follow-redirects-1.13.0.tgz",
-      "integrity": "sha512-aq6gF1BEKje4a9i9+5jimNFIpq4Q1WiwBToeRK5NvZBd/TRsmW8BsJfOEGkr76TbOyPVD3OVDN910EcUNtRYEA=="
+      "version": "1.13.1",
+      "resolved": "https://registry.npmjs.org/follow-redirects/-/follow-redirects-1.13.1.tgz",
+      "integrity": "sha512-SSG5xmZh1mkPGyKzjZP8zLjltIfpW32Y5QpdNJyjcfGxK3qo3NDDkZOZSFiGn1A6SclQxY9GzEwAHQ3dmYRWpg=="
     },
     "for-in": {
       "version": "1.0.2",
@@ -7320,15 +7324,22 @@
       }
     },
     "http-proxy-middleware": {
-      "version": "1.0.5",
-      "resolved": "https://registry.npmjs.org/http-proxy-middleware/-/http-proxy-middleware-1.0.5.tgz",
-      "integrity": "sha512-CKzML7u4RdGob8wuKI//H8Ein6wNTEQR7yjVEzPbhBLGdOfkfvgTnp2HLnniKBDP9QW4eG10/724iTWLBeER3g==",
+      "version": "1.0.6",
+      "resolved": "https://registry.npmjs.org/http-proxy-middleware/-/http-proxy-middleware-1.0.6.tgz",
+      "integrity": "sha512-NyL6ZB6cVni7pl+/IT2W0ni5ME00xR0sN27AQZZrpKn1b+qRh+mLbBxIq9Cq1oGfmTc7BUq4HB77mxwCaxAYNg==",
       "requires": {
         "@types/http-proxy": "^1.17.4",
         "http-proxy": "^1.18.1",
         "is-glob": "^4.0.1",
-        "lodash": "^4.17.19",
+        "lodash": "^4.17.20",
         "micromatch": "^4.0.2"
+      },
+      "dependencies": {
+        "lodash": {
+          "version": "4.17.20",
+          "resolved": "https://registry.npmjs.org/lodash/-/lodash-4.17.20.tgz",
+          "integrity": "sha512-PlhdFcillOINfeV7Ni6oF1TAEayyZBoZ8bcshTHqOYJYlrqzRK5hagpagky5o4HfCzzd1TRkXPMFq6cKk9rGmA=="
+        }
       }
     },
     "http-signature": {
diff --git a/package.json b/package.json
index e71a3ced2..562a8b7dc 100644
--- a/package.json
+++ b/package.json
@@ -13,8 +13,9 @@
   },
   "dependencies": {
     "@nuxtjs/auth": "^4.9.1",
-    "@nuxtjs/axios": "^5.12.2",
+    "@nuxtjs/axios": "^5.12.5",
     "@nuxtjs/dayjs": "^1.2.0",
+    "@nuxtjs/google-adsense": "^1.3.0",
     "@nuxtjs/robots": "^2.4.2",
     "@nuxtjs/sitemap": "^2.4.0",
     "@nuxtjs/style-resources": "^1.0.0",
diff --git a/pages/legal/privacy.vue b/pages/legal/privacy.vue
index 56bee8167..f043dd159 100644
--- a/pages/legal/privacy.vue
+++ b/pages/legal/privacy.vue
@@ -15,6 +15,53 @@
         Privacy Policy, do not hesitate to contact us.
       </p>
 
+      <h2>General Data Protection Regulation (GDPR)</h2>
+      <p>We are a Data Controller of your information.</p>
+
+      <p>
+        Guavy LLC legal basis for collecting and using the personal information
+        described in this Privacy Policy depends on the Personal Information we
+        collect and the specific context in which we collect the information:
+      </p>
+      <ul>
+        <li>Guavy LLC needs to perform a contract with you</li>
+        <li>You have given Guavy LLC permission to do so</li>
+        <li>
+          Processing your personal information is in Guavy LLC legitimate
+          interests
+        </li>
+        <li>Guavy LLC needs to comply with the law</li>
+      </ul>
+
+      <p>
+        Guavy LLC will retain your personal information only for as long as is
+        necessary for the purposes set out in this Privacy Policy. We will
+        retain and use your information to the extent necessary to comply with
+        our legal obligations, resolve disputes, and enforce our policies.
+      </p>
+
+      <p>
+        If you are a resident of the European Economic Area (EEA), you have
+        certain data protection rights. If you wish to be informed what Personal
+        Information we hold about you and if you want it to be removed from our
+        systems, please contact us.
+      </p>
+
+      <p>
+        In certain circumstances, you have the following data protection rights:
+      </p>
+      <ul>
+        <li>
+          The right to access, update or to delete the information we have on
+          you.
+        </li>
+        <li>The right of rectification.</li>
+        <li>The right to object.</li>
+        <li>The right of restriction.</li>
+        <li>The right to data portability</li>
+        <li>The right to withdraw consent</li>
+      </ul>
+
       <h2>Log Files</h2>
 
       <p>
@@ -46,26 +93,19 @@
         >.
       </p>
 
-      <h2>Our Advertising Partners</h2>
+      <h2>Google DoubleClick DART Cookie</h2>
 
       <p>
-        Some of advertisers on our site may use cookies and web beacons. Our
-        advertising partners are listed below. Each of our advertising partners
-        has their own Privacy Policy for their policies on user data. For easier
-        access, we hyperlinked to their Privacy Policies below.
+        Google is a third-party vendor on our site. It also uses cookies, known
+        as DART cookies, to serve ads to our site visitors based upon their
+        visit to www.website.com and other sites on the internet. However,
+        visitors may choose to decline the use of DART cookies by visiting the
+        Google ad and content network Privacy Policy at the following URL –
+        <a href="https://policies.google.com/technologies/ads"
+          >https://policies.google.com/technologies/ads</a
+        >
       </p>
 
-      <ul>
-        <li>
-          <p>EthicalAds</p>
-          <p>
-            <a href="https://www.ethicalads.io/privacy-policy/"
-              >https://www.ethicalads.io/privacy-policy/</a
-            >
-          </p>
-        </li>
-      </ul>
-
       <h2>Privacy Policies</h2>
 
       <P
diff --git a/pages/mod/_id/edit.vue b/pages/mod/_id/edit.vue
index 940f758a9..3dd65e195 100644
--- a/pages/mod/_id/edit.vue
+++ b/pages/mod/_id/edit.vue
@@ -27,7 +27,6 @@
           Save
         </button>
       </header>
-      <EthicalAd class="advert" />
       <section class="essentials">
         <h3>Name</h3>
         <label>
@@ -311,13 +310,11 @@ import Multiselect from 'vue-multiselect'
 
 import MFooter from '@/components/MFooter'
 import FileInput from '@/components/FileInput'
-import EthicalAd from '@/components/EthicalAd'
 
 export default {
   components: {
     MFooter,
     FileInput,
-    EthicalAd,
     Multiselect,
   },
   async asyncData(data) {
diff --git a/pages/mod/create.vue b/pages/mod/create.vue
index a6b280b1d..7fc0cb093 100644
--- a/pages/mod/create.vue
+++ b/pages/mod/create.vue
@@ -20,7 +20,6 @@
           Create
         </button>
       </header>
-      <EthicalAd class="advert" />
       <section class="essentials">
         <h3>Name</h3>
         <label>
@@ -504,7 +503,6 @@ import Multiselect from 'vue-multiselect'
 
 import MFooter from '@/components/MFooter'
 import FileInput from '@/components/FileInput'
-import EthicalAd from '@/components/EthicalAd'
 
 import ForgeIcon from '~/assets/images/categories/forge.svg?inline'
 import FabricIcon from '~/assets/images/categories/fabric.svg?inline'
@@ -513,7 +511,6 @@ export default {
   components: {
     MFooter,
     FileInput,
-    EthicalAd,
     Multiselect,
     ForgeIcon,
     FabricIcon,
diff --git a/pages/mods.vue b/pages/mods.vue
index d951387e5..318e4fd82 100644
--- a/pages/mods.vue
+++ b/pages/mods.vue
@@ -63,9 +63,7 @@
           ></pagination>
         </section>
         <div class="results column-grow-4">
-          <client-only>
-            <EthicalAd type="text" ad-id="search" />
-          </client-only>
+          <adsbygoogle ad-slot="7510690716" ad-format="horizontal" />
           <SearchResult
             v-for="(result, index) in results"
             :id="result.slug ? result.slug : result.mod_id.split('-')[1]"
@@ -257,6 +255,14 @@
             @input="onSearchChange(1)"
           ></multiselect>
         </div>
+        <adsbygoogle
+          ad-slot="7510690716"
+          :ad-style="{
+            display: 'inline-block',
+            width: '100%',
+            height: '240px',
+          }"
+        />
         <m-footer class="footer" />
       </section>
     </div>
@@ -270,7 +276,6 @@ import SearchResult from '@/components/ProjectCard'
 import Pagination from '@/components/Pagination'
 import SearchFilter from '@/components/SearchFilter'
 
-import EthicalAd from '@/components/EthicalAd'
 import MFooter from '@/components/MFooter'
 import TechCategory from '~/assets/images/categories/tech.svg?inline'
 import AdventureCategory from '~/assets/images/categories/adventure.svg?inline'
@@ -294,7 +299,6 @@ export default {
   auth: false,
   components: {
     MFooter,
-    EthicalAd,
     SearchResult,
     Pagination,
     Multiselect,
diff --git a/pages/user/_id.vue b/pages/user/_id.vue
index 66270ff21..472b11e05 100644
--- a/pages/user/_id.vue
+++ b/pages/user/_id.vue
@@ -45,12 +45,18 @@
             </div>
           </div>
         </div>
+        <adsbygoogle
+          ad-slot="7510690716"
+          :ad-style="{
+            display: 'inline-block',
+            width: '100%',
+            height: '240px',
+          }"
+        />
         <m-footer class="footer" />
       </div>
       <div class="content">
-        <client-only>
-          <EthicalAd ad-id="profile" />
-        </client-only>
+        <adsbygoogle ad-slot="7510690716" ad-format="horizontal" />
         <div class="mods">
           <SearchResult
             v-for="result in mods"
@@ -75,7 +81,6 @@
 <script>
 import axios from 'axios'
 import SearchResult from '@/components/ProjectCard'
-import EthicalAd from '@/components/EthicalAd'
 import MFooter from '@/components/MFooter'
 
 import CalendarIcon from '~/assets/images/utils/calendar.svg?inline'
@@ -84,7 +89,6 @@ import DownloadIcon from '~/assets/images/utils/download.svg?inline'
 export default {
   auth: false,
   components: {
-    EthicalAd,
     SearchResult,
     CalendarIcon,
     DownloadIcon,
diff --git a/static/ads.txt b/static/ads.txt
new file mode 100644
index 000000000..51e32e2a6
--- /dev/null
+++ b/static/ads.txt
@@ -0,0 +1 @@
+google.com, pub-4615302805870170, DIRECT, f08c47fec0942fa0